Why do we say that afternoon tea is the most lucrative choice for star-rated hotels? This is because this is the natural bridge that high-end hotels are closest to mass consumption, and each piece of the heart hides the soft and hard strength of the hotel.

Recently, I feel quite deeply about this topic, especially after experiencing the same level of different brands in high density. The main character of this article, which has high value, high potential and even high earning ability, is the afternoon tea business of high-end five-star hotels.

Let's take a look at the general situation of afternoon tea in star hotels in first-tier cities:

In terms of price

The level of 200 yuan can be called "simplified" or "the most affordable", with the majority of four-star hotels, and the typical representative of high-end five-star hotels is located in Shenzhen Jinmao JW Marriott Hotel (198 yuan/pair).

The level around 400 yuan can be called "light luxury" or "luxury", which is the standard five-star or exquisite five-star price. Like the Ritz-Carlton Hotel in Shenzhen, it is more typical of this type.

The level of 600 yuan has become the Venus in the hotel's afternoon tea, and at present only the famous super five-star luxury brands such as Park Hyatt and Waldorf can reach it. Usually such a hotel in the high star behind, but also accompanied by a high brand style aesthetic and historical heritage. Consider the Park Hyatt Guangzhou's cloud afternoon tea and the Little black dress afternoon tea once launched by the Waldorf Astoria on the Bund in Shanghai.

In terms of innovation

There are usually four different quarters of the year, and high-star hotels will also change the composition of afternoon tea because of the need to match different seasonal ingredients.

If the frequency is significantly more than the ordinary quarter, there are usually two kinds of this situation: first, the quality of the hotel in the industry in the leading role, the need for continuous innovation, replacement, inheritance, such as Hong Kong Hotel; Second, the hotel is actively adapting to The Times, boldly using new ideas to enhance the product, such as Foton Shangri-La's cheongsam afternoon tea.

If the frequency shift is more pronounced, it usually suits a hotel brand like the Langham East Sea, known for its classic European courtly afternoon tea; At the Waldorf Astoria, famous for its red velvet.

By weight

This is also the place where I think it is very moving to cry, most of the "afternoon tea for two" can let 3 to 4 girls eat very well, if you must eat 2 people, it can eat quite full, may have been after dinner time are not soothing.

Why do we say that afternoon tea is the most lucrative choice for star-rated hotels?

1. This is the natural bridge for high-end hotels to be closest to mass consumption.

The hotel occupies the right time and place in the modern consumption scene, compared with the fashionable catering brand lady 7 in recent years, enjoying afternoon tea in the tall hotel lobby is obviously more charming. What's more, the price is no different from the catering brand, even more affordable; At the same time, enjoy the star service and unbeatable view.

After all, the low price of the room is a method of drinking poison to quench thirst, high-star hotels are difficult to use such a low price to maintain permanent; The reality of the input cost of other catering categories cannot easily bow to the price; Special income items such as conferences and wedding receptions are far from the consumption of the general public. Overall, the afternoon tea set located in the lobby bar or western restaurant has become a project with great potential!

2. The soft and hard power of the hotel is hidden in the delicate points.

Is the scone fluffy, is the mousse thoughtful, is the cream creamy, how much goes into the apple pie... This seemingly similar afternoon tea set, there are always a lot of hidden doors. When you enjoy afternoon tea, whether the service is timely and punctual can also directly reflect the service concept and standard of a hotel.

Take a step back and say whether the container or bracket containing afternoon tea is exquisite in workmanship, or whether the material of the tea cup can be seen from the naked eye is high-quality ceramic. These are able to reflect the full strength of the entire hotel.

3. Afternoon tea can directly target the potential customer groups that the hotel wants to win.

We're talking about young, fashionable, white-collar women. They are keen to spend money to enjoy the life they desire, even if their savings card is seriously in trouble, they will still take out their credit card to make this purchase with a smile. Please note that this is not vanity or pretend 13, this has become a new hobby for many people, to find a favorite brand, experience it.

This group of guests for the hotel, its biggest role is not the frequency or amount of consumption, but the use of social media to spread the ability and skills. Because they usually have the function of taking beautiful pictures and modifying beautiful pictures, they also have better writing skills to match hot hot pictures; Of course, they also have good eloquence, and they can constantly spread it to their relatives and friends when they are face to face, trying to develop these people into people similar to themselves.

4. Afternoon tea is also the perfect item for new tools.

Although wechat mall is currently the most fashionable, but also the most widely recognized young consumer group tools. But thousands of consumption, or will make people prohibitive. And afternoon tea, can easily control the price within 300 sales, with beautiful and attractive pictures, impulse purchase probability is not too high!

5. As a window, it may be better than an eye.

Many new generation consumers are still afraid of high-end hotels and dare not easily step into them. However, once they have the opportunity to experience an afternoon tea, in the full enjoyment of one or two hours, they will involuntarily observe the hotel, experience all the atmosphere of the hotel, the environment, style, tone, feeling, as much. This is more thorough than large posters plastered in the airport aisles and visible arrival rates.

On the way to change, there are always surprises lurking around. Stop, find it, and take it to the sky!