With the increase of social income level in these years, the original more and more people are choosing to hold a wedding in the hotel, the sales of wedding products in the hotel's income occupies a more and more important position, the hotel on the development and marketing of wedding products is also more and more attention.

According to newlywed consumption statistics, 78.74% of new people are ready to hold wedding weddings in restaurants, which undoubtedly brings huge business opportunities to the catering and hotel industry. In the face of the wedding market this cake, there are many hotels want to share a piece, taste the sweetness, how to share a larger piece of cake, is the key to the hotel to attack the wedding market!

A good hotel "wedding" brand can drive a significant improvement in the hotel brand.

The competition between hotels in the source market is becoming increasingly fierce, in order to obtain market share, should consider giving play to their own hardware and software advantages, in the wedding product design, atmosphere to create elaborate planning; Display characteristics in terms of service; In the food quality, cost control and other aspects of efforts, the "wedding banquet" into a price close to the market, quality service, customer friendly unique brand, thereby driving the promotion of the hotel brand.

Hotel wedding development has many advantages

First, the comprehensive advantages of hardware

In the choice of wedding reception, the hardware and environment of high-star hotels are the external conditions to attract guests, most of the hotels are located in the center of the city, convenient transportation; The hotel's meeting room and multi-function hall are complete in size and different in style, giving guests a greater choice of space.

Second, in the product mix

Such as rooms, entertainment, a number of additional products to provide, grand wedding ceremony and quality service is an internal factor to attract guests, often become the first choice for newcomers and elders.

Third, the hotel has brand appeal

Often a symbol of the high-end consumer market in a city, the wedding organizer held a wedding reception in the hotel is a sign of identity and decency.

Fourth, characteristics

The wedding banquet must have characteristics, whether it is the venue, the officiant or the culture, etc., the hotel should be unique. Nowadays, the wedding mode is almost the same, how to reflect the characteristics of the hotel is very attractive to consumers. For example: the hotel's unique Chinese wedding design, or to avoid the same with other hotels, according to the couple's own experience design of the unique Western-style wedding, carefully designed wedding rooms and so on.

Fifth, service

More and more people choose to hold weddings in hotels, not only because of the atmosphere created by the hotel, but also because of the hotel's complete service. In order to win reputation, do a good job in the wedding market, not only to complete the service, but also excellent service, from pre-marital preparation to personal wedding butler, and then to the honeymoon and so on one-stop service, to stand everywhere in the newlyweds meet and happiness Angle to cater to consumers. For example, some hotels offer honeymoon trips, wedding anniversary accommodation, spa and catering services.

Sixth, marketing

The design and communication of these cultures, these features and services to the consumer group can also use price means, such as discounts to attract customers, you can also use the "group wedding" for 99 couples (no limit) to hold a wedding together, or use bundling sales (such as: honeymoon tour and wedding bundle) and so on.

For the couple, the wedding banquet is the most important feast in their life. For hotels, allowing guests to enjoy quality service can best reflect their own value. The hotel to undertake a wedding banquet can not only achieve high economic benefits, but also drive many departments such as rooms, recreation, catering, so it is of great significance for the building of the hotel brand image.