In 2016, the development heat of the hotel industry continues to rise, and it has risen to a certain height for some mid-range hotels. If you want to prosper in the hospitality industry, these three big traps should be aware of, don't accidentally fall into.

Do the same hotel

I saw a hotel that was doing well, so I thought I'd do the same for myself. This is not uncommon in investing. Following the trend leads to the increase of homogenized hotels, reducing the original competitiveness of the hotel itself.

Homogenized hotels become more and more, and guests have "consumption fatigue"

In terms of region, each place has its own characteristics, and if it belongs to a business circle, in the case of a certain number of customers, there will certainly be hotels closed.

Pay attention to the appearance of the hotel, do not pay attention to the hotel inside

For example, if you build a hotel with the same facilities, the same space design as the market, this is the appearance. However, the most important thing is: internal such as management system, service quality, etc., which is the competitiveness of the hotel.

Follow the trend of hotels

In the past two years, especially in third - and fourth-tier cities, the hotel industry has developed rapidly. Sometimes there are four or five hotels in one city.

We need to know:

1, when the first hotel opened, the market was a blue ocean, all easy to say, natural boom;

2. When the second and third stores are opened, the competition is emerging and the market is developing;

3, to the fifth, the sixth opening of the time, the local hotel market may have entered the Red Sea stage, whether in the survival of the fittest mechanism to survive, each by ability, but also by big ability.

Cannot weight management, service

For a service hotel：

1, there is no quality service management system, just an empty shelf;

2, the service packaging is good, there is no systematic management to support, also do not do well.

3, only service and management blend with each other, in order to reflect its real value, the hotel can achieve rapid development.

To be a hotel, avoid these three traps, even if it is not necessarily the dawn of victory, but if it enters any of them, it is heart-wrenching.

Therefore, according to its own situation and the policy situation, based on big data analysis of the local consumer market and competitors, locking the favorable business circle, is the location and tailor-made for the branch operation strategy of the necessary homework, this series of actions, is to see the market, find the most conducive to the development of the position, to avoid unnecessary competition.