We live in an age where needs are easily responded to and attention is easily distracted. Almost all hotel marketers agree that getting guests' attention in the digital world is difficult. We keep in touch with our guests through smartphones, a rich and interesting website and social media channels.

In fact, attention spans are currently at an all-time low. Recent studies have shown that thanks to all this distracting technology, humans have a shorter attention span than goldfish! An inch of time an inch of gold, hotel website how to attract users?

There are ways to quickly grab and hold a guest's attention. The first five seconds of seeing a hotel website can make the difference between booking and leaving, so make the most of every second. Here are five things hotels.com must do to maximize conversions and increase revenue.

1. Fast loading pages

If a website can't load for half a day, you may think that there is something wrong not only with the website, but also with the hotel. The consequences of loading a website slowly can be very serious. If it doesn't load within 4 seconds, people will abandon your hotel website. Recent studies have shown that once potential customers leave your site, most may never return, which can lead to a significant drop in potential bookings.

A quick way to measure and improve load times, especially on mobile devices, is to use Google Check speed.

2. Articulate your unique value proposition

There is no doubt that it is different from other enterprises. Remember, you only have five seconds, so you don't have any extra time to waste making the guests figure you out on their own. Don't hide the few words that make you stand out the most, you need to make your guests understand your characteristics immediately.

Not just the home page, this principle applies to every major part of the hotel website. For example, if a bride clicks on one of the hotel's wedding ads, the click should link directly to the wedding page, which will immediately find the hotel's wedding venue, photo examples, conference reception services, and the reason for choosing the hotel. (such as gorgeous sea views, spectacular mountain views, and culturally tailored menus) rather than jumping to the home page, accommodation page, or conference page to find what she needs again.

3. Get attention

Photos of the hotel are not only beautiful pictures, but also to leave a deep impression on the customers. A study by Cornell University's School of Hotel Administration and Penn State's School of Hotel Administration found that when guests research their choice of hotel online, they will dig deeper and scrutinize photos to see if the price matches their perceived experience.

Moreover, photography has the power to change the minds of others - for better or worse. Therefore, it is necessary to invest in photographers. Even in the most mundane Spaces, they know how to create amazing shots. Also, don't use these photos repeatedly, which will make them obsolete quickly, and you should enrich your marketing material with photos taken from multiple angles.

4. Build trust

Staying in a hotel is a very personal experience. That's why guests take the time to carefully read reviews from other travelers to understand what other travelers have experienced. They want to know if you really are what you say you are and if you are getting your money's worth. The best way to build trust directly from the site is to showcase several selected TripAdvisor reviews, as well as major industry accolades that the hotel has earned.

Furthermore, the travel page should include awards from travel associations or agencies when visitors visit the relevant page. The meeting page should feature accolades or comments from the meeting planner or conference publications.

5. Make it easy for guests to contact you

Ever get frustrated trying to find a number or email on your company's website and not being able to find it whenever you have a problem? So do your guests. In fact, you should assume that any potential guest will have a question for you, so instead of waiting for them to contact you, provide an opportunity for them to have effortless access to the hotel staff. The most cost-effective way is to utilize online chat. Chat is the most convenient form of online customer service for hotels, which also makes it easier to convert that customer into a paying customer.